Social Media Tools for Personal Injury Law Firms

James Rawlson

Personal Injury Law Firms

Custom Legal Marketing, a company providing marketing solutions to law firms, has conducted a study that found common practices among top-ranking personal injury law websites. The recently published report revealed that WordPress, the widely used blogging and content management system, powers half of the top ranking personal injury law websites.

Although it is has been known that WordPress is incredibly popular, the idea is that WordPress is used by websites to achieve high ranking results should be a wake up call for low ranking websites and law firms who wish to work to rank their pages higher. The team that conducted this study looked at several commonalities between websites considered when searching keywords associated with personal injury law. This included the responsiveness of layouts, custom designs and content management systems. It was for the content management system category that the researchers found the use of WordPress among the highest ranking pages. WordPress was the clear winner, although they were not able to establish a runner up.

WordPress is free-to-use but with a paid version available as well. A majority of the most popular pages were found to be using the paid version of WordPress, which likely gives them more features to play around with and influence their pages’ ranking possibilities. When checked against the competitive search terms applicable to personal injury law, this was found to be the case.

American lawyers can set a great example here of leveraging the best, easy to use and often cheapest technology to achieve high results. In the digital age, getting your page to rank takes efforts but the outcome can be very beneficial to your firm.

Steps to Ensure a Personal Injury Claim

Screen Shot 2015-03-17 at 4.06.26 PMBeing involved in an injury or a similar situation can be taxing for anyone involved. To add on to that stress, the possibility of taking the legal route can be a huge burden for someone to carry. But before embarking on the possibly lengthy and expensive procedure, you should be fully prepared by making sure that you have all the necessary facts and information before filing the motion.

One of the first things to consider is whether or not you actually have a case. Was this personal injury due to someone else’s negligence or through your own? Do you actually have a true case? Before you file an actual case, you want to make sure you meet some basic requirements. Please note that meeting these requirements don’t necessarily mean that one will have a successful case. These suggestions just ensure that you will have a justifiable viable case and will reduce the risk of said case being dismissed.

One of the first things you need to look for is the presence of a duty. In every situation and injury case, there is a duty from the proposed defendant to the claimant. For example, if it snows, it is the property owner’s duty to ensure that the their property is safe and free from ice. In this instance, you are preventing any possible injuries to a claimant.

Once the presence of a duty is established, a breach of said duty needs to be established. Piggybacking off of the snow example, if the snow and ice is not removed from the property, the owner of said property will be at fault and liable for a suit. In addition to the breach of a duty, there needs to be a physical injury that takes place in order for a suit to be justifiable. The claimant needs to sustain an injury that can be either physical, emotional, or financial and there needs to be evidence and proof of said injury.

Finally, once you have established the aforementioned requirements, the claimant needs to prove causation between the breach of duty and the injury. In other words, the claimant must prove that the defendant’s actions were directly culpable for the claimant’s injuries. Going back to the snow example, the claimant has to prove that the property owner was negligent in removing the snow and ice, therefore causing the injury.

Before filing a personal injury claim, one needs to ensure that they have all of the above requirements in place. Failure to check these can result in a dismissal of a case. On the other hand, a defendant needs to make sure that all laws are abided by in order to prevent a personal injury case. If you are a property owner, be sure to check all regulations and laws in order to prevent future claims.